Klaen
Klaen

Movement Wear™ made for what's next.

We believe movement is the key to a happier, longer and more fulfilled life in your forties, fifties and beyond.

We have designed our Movement Wear™ range for women and men in this ignored and underserved demographic: our Klaen!

We Move For Life.

Back us on Kickstarter See the capsule
Woman wearing the Aeronwen cowl neck in oat with Ardra leggings in raisin

Kickstarter exclusive

The first capsule

Back the campaign and get all three pieces, a first taste of the full collection, at 25% off before anyone else.

  • −25% Aleena tank in olive, worn

    Aleena tank

    A scoop-neck tank, cut long enough to stay put when you reach and stretch.

    • Olive
    • Raisin
  • −25% Aeronwen cowl neck in oat, worn

    Aeronwen cowl neck

    A soft, relaxed sweatshirt with a high cowl neck. The one you pull on after a class and don't bother taking off.

    • Oat
  • −25% Ardra legging in raisin, worn with the Aleena tank

    Ardra legging

    High-waisted and flared at the hem, so you can wear them to the shops as easily as to a yoga class.

    • Olive
    • Raisin
Woman stretching in the Aleena tank and Ardra legging in olive Woman in the Aleena tank in raisin, hands on hips

Our story

Made for the bodies we have now

Most activewear is made with twenty-somethings in mind, and it shows in the cut. Klaen is for people over 45 who still move every day and want clothes cut for the bodies they have now.

45+ consumers feel invisible and forgotten. Current social attitudes do not celebrate middle age as a time of dynamism, reclamation and new possibilities in life: the exciting chapter of the ‘Noon’ women and men.

Our Time. Our Klaen.

Read our story

Why I started Klaen

Every brand is chasing 25. ‘Push it!’ ‘Do it!’ Go harder in the gym! Look younger, move younger, be younger. Really!?

Meanwhile the most dynamic, wealthiest demographic is the 45+ super consumer and we get ignored completely.

I founded Klaen because I wanted a brand that actually spoke to my age group: to our changing health routines, to bodies that have earned the right to be recognised with quality eco-friendly clothing, not neon leftovers. A brand that celebrates dynamism later in life instead of pretending it isn't happening.

It's our Klaen.

Ewan Macleod, Founder

  • Versatile

    Pieces that move from the studio to the street without changing.

  • Considered

    Every fabric and cut tested on real bodies in motion, not a size chart.

  • Forward

    Clothing today. Intelligent movement tomorrow.

The plan

How we're getting there

We're paying for the first production run through Kickstarter. If you back us, you'll be among the first people wearing Klaen.

  1. Now

    Kickstarter launch

    We fund and make the first capsule.

  2. Next

    The full range

    Klaen Movement Wear™ for women and men, with more pieces and more colours.

  3. Then

    Health monitoring

    Our patented health monitoring technology, built into our tops.

  4. Later

    Energy harvesting

    Battery-free technology in the clothing itself, powered by the way you move.

Year one

A sneak preview of our initial range in year 1

Two collections, one philosophy. Movement Wear™ on our terms.

Illustrations of the women's range: bra tops, jumpsuits, flared leggings, a wrap cardigan, knitwear and tees in mauve, olive, rust and cream
For her Flattering cuts in mauve, olive and rust, with soft linen labelling and considered pops of colour.
Illustrations of the men's range: jackets, joggers, shorts, long-sleeve tops, a hoodie, a rust knit and training tights in olive, taupe and rust
For him Streamlined layers in olive, taupe and rust, with high-quality fabrics built for daily training without the bulk.

What's next

Movement Wear™ Today. Your Guardian of Health Tomorrow.

Your Kickstarter pledge funds the first Movement Wear™ drops. Behind the scenes, we're already developing the next chapter: self-powered, battery-free health monitoring, woven directly into the fabric.

  • Continuous heart rate, HRV and respiration tracking
  • Body position, posture and activity data
  • Powered entirely by your movement, with no charging and no batteries
  • Results sync straight to a companion health app

UK patent filed November 2024, developed with the University of Southampton's Centre for Flexible Electronics and E-Textiles. This technology follows the clothing, arriving in a later drop.

A runner surrounded by the devices Klaen fabric could power: phone, smart glasses, watch, earbuds and headphones, fed by solar, thermal and mechanical energy harvesting